CUCO’S HOMECOMING

Dameon Gonga was the project co-lead for Cuco’s Homecoming, a moment welcoming Cuco as PUMA’s new Los Angeles Ambassador and reinforcing the brand’s presence within LA culture. A young Latino artist, LA native, and respected community voice, Cuco embodies the city’s creative energy.

Set at PUMA’s Pulisic Stomping Grounds in Culver City, the event featured live From The Block episodes with two performances by Cuco, alongside food and beverage by LA favorite Villa’s Tacos. Guests customized PUMA x Cuco soccer jerseys and experienced immersive photo moments, including a PUMA Suede shoebox installation and a flower-covered 1957 Chevy Bel Air styled with Suedes. This event was hosted November 2025.