AW25 COLLECTION

Dameon Gonga assisted in the campaign development, execution, and recap of the launch of FEИTY x PUMA’s AW25 Collection, starring Alton Mason. Ready to rewrite the rules of the game in this drop, Rihanna transforms football staples into statement pieces, bringing joy and style to every look.

From the drill top and track pants to the Avanti LS and Cat Cleat Slide, each piece is crafted with luxe details and a refined, dusky palette, inviting you to play your way. This 360° marketing campaign launched August 2025.