FENTY X PUMA X SMURFS COLLECTION

Dameon Gonga was the campaign lead for the FENTY x PUMA x Smurfs collaboration. This collection is inspired by the film Smurfs, featuring Rihanna as the iconic Smurfette. For adults and kids alike, the collection includes knits depicting the Smurf Village, an all-over print of the Smurfs on their Parisian adventure, multiple custom collab logos, and a new iteration of the Avanti. Here, it’s all about the little things. This 360° marketing campaign launched June 2025.