TRVL WEAR Collection
Dameon Gonga was the campaign lead for PUMA x Salehe Bembury's launch of the TRVL WEAR Collection in celebration of the FIFA World Cup 2026. Inspired by the federations competing on the world's biggest stage, the collection reimagined bespoke travel wear and goalkeeper kits as elevated expressions of national identity.
Shot across real Los Angeles locations, the campaign was brought to life through authentic local archetypes, transforming everyday Angelenos into symbols of global football culture. A street vendor, a lowrider, or a skater became just as integral to the game as the athletes themselves. The collection was complemented by the Velum Akita, fusing innovation and expression through PUMA's NITROFOAM™ cushioning and a UV reactive finish that shifts in sunlight. This 360° marketing campaign launched June 2026.
ON-PLAYER VISIBILITY
Throughout the FIFA World Cup 2026, players arrived wearing the TRVL WEAR Collection, while Salehe Bembury's bespoke goalkeeper kits took center stage on the pitch. From the tunnel to kickoff, the collection became part of the tournament's visual identity, demonstrating how performance, fashion, and culture can coexist on football's biggest stage.
