ALL NATIONS, ALL SOUNDS

Dameon Gonga was the brand lead for PUMA x Salehe Bembury’s All Nations, All Sounds, curated by DAZED. Held in Los Angeles, this event highlighted the launch of the TRVL WEAR collection in celebration of FIFA World Cup 2026. More than 500 creators, athletes, media, tastemakers came together for an evening that explored how the game lives far beyond the pitch through music, design, and culture.

Guests explored immersive installations inspired by PUMA's global federations, customized jerseys, connected with Salehe himself, discovered soundscapes from around the world, and took home exclusive event merchandise. Every detail was designed around one simple idea: while football is expressed differently across cultures, its power to bring people together is universal. This event was hosted June 2026.