Velum 2
Dameon Gonga was the campaign lead for PUMA x Salehe Bembury's launch of the Velum 2. It builds on the foundation of its predecessor, pushing the silhouette into its next chapter. Evolving Bembury’s design language, the new silhouette pairs bold textures, layered construction, and sculptural details with PUMA’s performance NITROFOAM™ cushioning. Available in new Terracotta and Alloy colorways, Velum 2 blurs the line between sport innovation and contemporary design. This 360° marketing campaign launched September 2026.
EDITORIAL photoshoot
To complement the Velum 2 campaign, a secondary editorial photoshoot was developed to expand the product’s visual world through a more style-led lens. The imagery showcased the silhouette across curated looks and environments, providing PR outlets and cultural thought leaders with additional assets that highlighted the product’s versatility and cultural relevance.
